Supply and demand
In the OpenStax gasoline example, buyers want 600 million gallons at $1.40 and sellers offer exactly 600 million, so $1.40 is where the market settles. Drag the demand and supply curves, try prices above and below that point, add a price ceiling, a price floor or a tax, and read every change in the numbers under the graph.
About this course
In 1776 Adam Smith opened The Wealth of Nations with a pin factory. He counted 18 separate tasks in making a pin, such as drawing the wire, cutting it, straightening it, and putting a head on one end and a point on the other. One worker doing every step alone might make 20 pins a day, while a small shop of 10 workers, each specialising in a few of the tasks, could make 48,000. Specialisation is one of the oldest answers to scarcity, and it is where the course starts before it moves to prices.
The seven units begin with scarcity and opportunity cost, using Alphonso's $10 a week: burgers cost $2 and bus tickets 50 cents, so one more burger costs four tickets. Demand and supply then use the OpenStax gasoline tables, where raising the price from $1.00 to $2.20 cuts the quantity demanded from 800 to 420 million gallons and sellers offer 500 million at $1.00 and 720 million at $2.20. Market equilibrium shows that at $1.80 sellers offer 680 million gallons but buyers want only 500 million, so 180 million pile up, and $1.40 and 600 million is where the market settles. Shifts in demand and supply, price ceilings and floors, and elasticity close the course. In the rent-control example a $500 cap leaves 19,000 households looking for 15,000 flats, and a 10% price rise cuts restaurant meals by 22.7% and housing by 1.2%.
The Bank of Korea's children's series explains prices with trips to the market. Pears that cost 2,000 won now cost 3,000 before Chuseok because more buyers push the price up. Nobody in an office sets these prices; they come from a tug of war between buyers and sellers.
Before you start
No economics background is needed. Every example comes with a table of prices and quantities, and the course reads graphs where price goes up the side and quantity along the bottom, so Reading charts and Graphs of lines are helpful warm-ups.
When you finish
You will be able to work out an opportunity cost from a weekly budget, read quantities demanded and supplied from a table, and find the equilibrium price where they meet. You can tell a shift of a curve from a move along it, explain why a rent cap leaves a shortage and a price floor a surplus, and calculate elasticity with the midpoint method.
- 1Scarcity and opportunity costAlphonso has $10 a week. Burgers cost $2 and bus tickets 50 cents, so one more burger costs him four bus tickets.
- 2Demand and the law of demandIn the OpenStax gasoline table, raising the price from $1.00 to $2.20 a gallon cuts the quantity demanded from 800 to 420 million gallons.
- 3Supply and the law of supplyIn the same OpenStax table, sellers offer 500 million gallons of gasoline at $1.00 a gallon and 720 million at $2.20.
- 4Market equilibriumAt $1.80 a gallon, sellers offer 680 million gallons but buyers want only 500 million, so 180 million gallons pile up unsold.
- 5Shifts in demand and supplyIn OpenStax's car example, higher incomes raise the quantity of cars demanded at $20,000 from 18 million to 20 million.
- 6Price ceilings and price floorsIn OpenStax's rent-control example, a $500 cap after demand rises leaves 19,000 households looking for 15,000 flats.
- 7A first look at elasticityStudies collected by OpenStax put the price elasticity of demand for restaurant meals at 2.27 and for housing at 0.12: a 10% price rise cuts restaurant meals by 22.7% and housing by 1.2%.
Sources for this course (11)
- OpenStax, Principles of Economics 3e : 1.1 scarcity and Adam Smith's pin factory (openstax.org/books/principles-economics-3e/pages/1-1-what-is-economics-and-why-is-it-important)
- 2.1 budget constraint, Alphonso, opportunity cost, sunk costs (.../pages/2-1-how-individuals-make-choices-based-on-their-budget-constraint)
- 3.1 gasoline demand and supply schedules, Tables 3.1 to 3.3 (.../pages/3-1-demand-supply-and-equilibrium-in-markets-for-goods-and-services)
- 3.2 shifts, car Tables 3.4 and 3.5, chicken and beef, Green Revolution (.../pages/3-2-shifts-in-demand-and-supply-for-goods-and-services)
- 3.4 price ceilings and floors, rent control Table 3.7, EU price supports (.../pages/3-4-price-ceilings-and-price-floors)
- 5.1 midpoint elasticity (.../pages/5-1-price-elasticity-of-demand-and-price-elasticity-of-supply)
- 5.3 Table 5.2 elasticities and tax incidence (.../pages/5-3-elasticity-and-pricing)
- 한국은행 경제교육: 알기 쉬운 경제이야기(일반인용, 2020)
- 경제이야기 따라잡기(고등학생) 3. 수요·공급과 시장의 균형, 선생님을 위한 경제특강 한은런 「수요와 공급」 (bok.or.kr/portal/submain/submain/ecEdu.do?menuNo=201254)
- US Department of Labor, federal minimum wage $7.25 effective 24 July 2009 (dol.gov/agencies/whd/minimum-wage)
- 고용노동부 고시 제2025-47호, 2026년 최저임금 시간급 10,320원 (moel.go.kr/news/enews/report/enewsView.do?news_seq=18144, minimumwage.go.kr).
Checked: 2026-10-17